Area teachers cited the Gauguin exhibits as spurring a dramatic increase in art study. Art likewise was used as inspiration for Stanley Marcus' seasonal campaigns to solicit new colors in fabrics, as he did the year that he borrowed 20 Paul Gauguin paintings - many of which had never been publicly exhibited - from collectors around the world and had the vivid colors translated into dyes for wool, silk, and leather. The themed decor included Kachina figures on colored-glass murals and an Alexander Calder mobile named 'Mariposa,' the Spanish word for butterfly. copied from Indian weaving, pottery, and sand paintings'. It was a 63,000-square-foot (5,900 m 2) store 'inspired by the art and culture of Southwestern Indians' and 'colors. The 1950s saw the addition of a $1.6 million store at 8300 Preston Road (in the Preston Center the location been occupied by a Tootsies store since the 1990s). died in 1950, and Carrie Neiman died two years later, leaving Stanley Marcus in charge of the company's operations. Despite a major fire in 1946, the store continued to profit. Between 19, sales at Neiman Marcus grew from $6 million to $11 million. During the 1930s and 1940s, Neiman Marcus began to include less-expensive clothing lines along with its high-end items, in response to the Great Depression and following war years. In 1929, the store began offering menswear. Edna Woolman Chase, editor of Vogue (1936), quoted in Commentary 1957 Then I saw Neiman Marcus, and my dream had come true. I dreamed all my life of the perfect store for women. Edna Woolman Chase, editor of Vogue, expressing the sentiment of the store's starry-eyed clientele, told the local press: A later profile of the store, 'Neiman Marcus of Texas', described the 'grandiose and elaborate' gala, noting: 'It was on this occasion that one of the most critical among the store's guests, Mrs. The store staged a show called 'One Hundred Years of Texas Fashions' in 1936 in honor of the centennial of Texas's independence from Mexico. In 1927, the store expanded, and Neiman Marcus premiered the first weekly retail fashion show in the United States. In its first year at the new building, Neiman Marcus recorded a profit of $40,000 on sales of $700,000, nearly twice the totals reached in its last year at the original location. With the opening of the flagship Neiman Marcus Building, the store increased its product selection to include accessories, lingerie, and children's clothing, as well as expanding the women's apparel department. By the end of 1914, Neiman Marcus opened its new, permanent location at the corner of Main Street and Ervay Street. A temporary store was opened for 17 days. In 1914, a fire destroyed the Neiman Marcus store and all of its merchandise.

In spite of the Panic of 1907 set off only a few weeks after its opening, Neiman Marcus was instantly successful, and its first several years of operation were quite profitable. Oil-rich Texans, welcoming the opportunity to flaunt their wealth in more sophisticated fashion than was previously possible, flocked to the new store. Within a few weeks, the store's initial inventory, mostly acquired on a buying trip to New York made by Carrie, was completely sold out.

For this reason, early company CEO Peb Atera was quoted in 1957 as saying in jest that Neiman Marcus was 'founded on bad business judgment.' The store, established on September 10, 1907, was lavishly furnished and stocked with clothing of a quality not commonly found in Texas. Rather than take a chance on an unknown 'sugary soda pop business,' the three entrepreneurs rejected the fledgling Coca-Cola company and chose instead to return to Dallas to establish a retail business. In 1907, the trio had US$25,000 (equivalent to $785,179 in 2022) from the successful sales-promotion firm they had built in Atlanta, Georgia, and two potential investments of funds. Herbert Marcus Sr., a former buyer with Dallas' Sanger Brothers department store, had left his previous job to found a new business with his sister Carrie Marcus Neiman and her husband, Abraham Lincoln Neiman, then employees of Sanger Brothers competitor A. Since September 2021, NMG has been owned by a group of investment companies led by Davidson Kempner Capital Management, Sixth Street Partners and Pacific Investment Management. is an American integrated luxury retailer headquartered in Dallas, Texas, which owns Neiman Marcus, Bergdorf Goodman, Horchow, and Last Call.

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