Fireball Cinnamon Whisky works best straight up as an ice-cold shot. Taste and Strengthįireball Cinnamon Whiskey is a smooth whisky with expressive and dominant notes of hot cinnamon. It has found a place in bars and households in the form of shots, in cocktails, or neat for those who like its fiery side. In addition, the brand’s slogan, “Tastes like heaven, burns like hell,” is yet another spicy ingredient which is one of the crucial elements that gave this whiskey the boost it needed and deserved.Īs of 2011 until now, Fireball Cinnamon Whiskey is going strong in its department, with high sales and a large auditorium. So, today, there are lemonade and apple Fireball Cinnamon Whiskey cans, packs of three, etc., therefore meeting the different needs of the different customers.Ī post shared by Fireball Whisky NZ 18+ only the brand made a seriously good marketing campaign being endorsed by celebrities, popping on billboards, gradually getting closer and closer to the consumers, spiking their curiosity to try Fireball Cinnamon Whiskey.Īpparently, the brand’s perseverance and efforts paid off, so today, there are merely a few who haven’t heard of Fireball Cinnamon Whiskey. The brand managed to skyrocket their product by diversifying and launching several Fireball products and different bottle sizes and different packaging. So, they decided to turn this virtually anonymous spirit into what it is today, i.e., the best-selling cinnamon whiskey. However, even after it was reinvented, Fireball Cinnamon Whiskey remained unknown outside of Canada in the eyes of the public, which was yet another obstacle the brand needed to overcome. They started mixing Canadian whiskey with cinnamon giving birth to what we today know as Fireball Cinnamon Whiskey.

They decided to switch from schnapps to whiskey, as whiskey was one of the spirits that never go out of style, and it is here for the long run. The brand kept itself afloat for some time, but it wasn’t until 1994 that the Fireball Cinnamon Whiskey was created. As the schnapps fad declined, so did its sales, as well as people’s interest in it.

'Using the words 'With Natural Whisky & Other Flavors' is a clever turn of phrase because consumers who strain to read this will see how 'Natural Whisky' is distinct from 'Other Flavors,'' the lawsuit reads.Ĭustomers 'will think the Product is a malt beverage with added (1) natural whisky and (2) other flavors,' it added.A post shared by Fireball Whisky NZ 18+ only if there ever were a word to describe the history of Fireball Cinnamon Whiskey, it would probably be persistence because it managed to pick itself up, dust itself off, and carry on even stronger than before.įireball Cinnamon Whiskey was a pretty anonymous drink far from what it is today. The use of the phrase 'natural whisky' creates misunderstandings about the product, the lawsuit also states. The claim alleges that the phrasing, 'Malt Beverage With Natural Whisky & Other Flavors and Carmel Color' is written in the 'smallest allowed size.' In addition to similar labels, the lawsuit complains about the text size on Fireball Cinnamon's label describing its composition. The lawsuit alleges that while it is legal for the company to use the brand name of 'Fireball' for both drinks, federal and state legislation prohibits creating an overall 'misleading impression.' 'In fact, what consumers were purchasing at non-liquor stores ' not whiskey at all' even though the labels are almost identical.' District Court for the Northern District of IllinoisĬustomers 'expecting those small bottles labeled 'Fireball Cinnamon' to contain whiskey 'was an easy mistake to make, and one intended by the manufacturer,'' the suit reads. Bottles of Fireball Cinnamon Whiskey and Fireball Cinnamon, both of which are produced by the Sazerac Company.

Fireball whiskey bottle size